Learn how to promote your event on Instagram with practical tips from Beatz Hire’s Jack Bridges. This guide covers organic strategies, paid ads, and real-world examples to boost attendance and build hype for any event.
July 31, 2025
Promoting an event on Instagram can feel overwhelming there’s a lot of advice out there, but not all of it is practical or tailored to the UK market. With over 2 billion monthly active users, Instagram is one of the best tools to reach your audience, build excitement, and boost attendance. I’m Jack Bridges, Senior Event Production Specialist at Beatz Hire, and I’ve helped festivals, corporate launches, and fundraisers use Instagram to sell out their events. In this guide, I’ll share what works, what doesn’t, and how you can get started.
Instagram is built for visuals, which makes it perfect for showcasing the energy and vibe of your event. It’s also where your audience already spends their time especially younger demographics.
At Beatz Hire, we’ve seen events double their RSVPs just by leaning into Instagram’s native tools no huge ad spend required.
“Great event promotion isn’t about shouting the loudest, it’s about showing the right moments. Instagram lets you capture the energy of an event in a way that makes people want to be there.” Jack Bridges
Before you post about your event, make sure your bio clearly states what you do and includes a link to tickets or RSVP. Tools like Linktree let you include multiple links (tickets, schedule, website).
Instagram doesn’t have a traditional event page, but you can add reminders to posts:
This is simple and keeps your event visible without paying for ads.
Hashtags help attendees share content and allow you to track posts later. Keep it short and unique, e.g., #BeatzFest2025 instead of #festival.
Post photos from past events or sneak peeks of what’s coming stage builds, artist rehearsals, or décor setups.
Countdown stickers on Stories create urgency. Combine them with giveaways (like free tickets) to increase engagement.
Ask them to share your content or do a Story takeover letting them post on your account for a day shows followers a fresh perspective.
Show live performances, crowd energy, and behind-the-scenes moments. Short clips work best
Audiences love seeing the prep: lighting tests, artist arrivals, sound checks. It humanises your event and builds trust.
Stream performances or Q&As for those who couldn’t attend. This can also entice them to attend next time.
A highlight video keeps your event alive beyond the day itself and encourages shares from attendees.
Repost attendee Stories and posts using your hashtag
Use polls or link a survey to ask for feedback. This insight helps improve your next event and shows followers you value their input.
Organic content builds loyalty and community over time. Paid ads help you reach new audiences fast. For most events, a mix works best:
Can I create an event page on Instagram?
Not in the traditional sense, but the reminder feature works well for notifying followers.
How much should I spend on Instagram ads?
Even £50–£100 can make a difference if your targeting is tight (location, interests, age).
What’s the best time to start promoting?
Ideally 4–6 weeks before, with heavier posting 2 weeks out.
Do I need professional visuals?
Not always, but clear, on-brand images perform best. Even phone shots can work with good lighting.
“The best campaigns combine organic storytelling with smart paid targeting. It’s not about budget, it’s about using the right tools to reach the right people at the right time.” — Jack Bridges
Instagram is just one piece of the puzzle your event also needs great sound, lighting, and staging to match the hype you create online. At Beatz Hire, we’ve powered everything from local fundraisers to multi-day festivals, and we can help make your event unforgettable.
Contact us today to plan your AV and production setup.
Have a question or ready to get started? Let us know what you need, and our team will guide you every step of the way to make your event exceptional.
Reach out to us directly via email or phone—we’re here to assist you with any inquiries or bookings.
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